What will retail media look like in 2026? In a recent episode of the OFFBounds podcast, Sherry Smith, our President of Retail Media, joined Paula Macaggi to discuss where retail media is heading and how AI is evolving the way retailers and brands work together to engage consumers. In Sherry’s own words, we’re on the next cusp of retail media — AI is moving fast and customers are changing. That’s why learning together, quickly, matters more than ever. 🎧 Listen to the full conversation: https://lnkd.in/efpyBQ3X #RetailMedia #AI #CommerceMedia
About us
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
- Website
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https://bit.ly/3vuAlYL
External link for Criteo
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Paris
- Type
- Public Company
- Specialties
- retargeting, internet advertising, recommendation, personalization, search, behavioral targeting, ecommerce, CPC, global leader, and progammatic
Locations
Employees at Criteo
Updates
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Agentic commerce dominated conversations in 2025, and it’s only accelerating. Our CEO, Michael Komasinski, breaks down what’s coming next: how agentic AI is creating incremental channels for distributed discovery, why retail media is set to up-level, and why quality commerce data will define the winners. Read Michael’s full predictions for 2026 and beyond ➡️ hub.criteo.com/ujrRY
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Today is the day audience planning becomes smarter, faster, and more streamlined than ever before. Most marketers still settle for “good enough” targeting because the data is too broad, the tools are too manual, and the day is already full. But is “good enough” really good enough? That's why we built two new agentic audience tools. ✨ Audience Agent in Commerce Growth and Audience Planner in Commerce Grid use #AI and commerce data to turn messy briefs and vague requests into precise, scalable audiences inside the platforms you already use. No spreadsheets. No guesswork. Just audiences built to match your goals. 🎯 🔗 Learn more: hub.criteo.com/ujqMn
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Cyber 5, 2025 is in the books, and the data shows shopper spend rose +9% globally year over year, while purchasing behaviors varied by region.📈 🗺️ Europe was the fastest-growing region, outperforming in traffic, purchases, and spend. 🛍️ Top products? Streaming devices, TVs, and gifting favorites like puzzles soared. 🛒 Leading categories were Sports & Outdoor, Lifestyle & Wellbeing, Home & Garden, and Electronics. Looking for the trends shaping the rest of the season? Read the full breakdown 👉 https://bit.ly/48qfPcN
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We believe empowered managers create confident, high-performing teams. But becoming an inspired leader doesn’t happen overnight — it grows with support, practice, and connection. So how do we help you become the leader you’re meant to be? 🚀🌟 In this interview, our L&D Partner, Giovanna Ballesteiros Paglioli, breaks down what success and growth truly mean and highlights the power of peer connection and social learning in every leadership journey. 🔗 Read her story: hub.criteo.com/ujlCm #CriteoCareers #CareerGrowth
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What can we expect for retail media next year? 🗓️ Retail media is on the verge of reinvention. Fueled by advances in AI, changing consumer expectations, and the need to attract incremental brand investments, the category is entering a new era. The next wave of growth will come from connecting brands, retailers, and technology to simplify how retail media works as AI elevates the shopping experience. 🗞️ Our President of Retail Media, Sherry Smith, shares her 2026 retail media predictions in her latest blog post: hub.criteo.com/ujpPs #RetailMedia #AI #AdTech
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Ready to go beyond the buy with us at CES? ➡️ Join us in Las Vegas on January 6–9, to explore how we're helping brands and retailers go beyond the buy — to create smarter connections, stronger performance and more meaningful shopping moments. 📍 We’ll be at the Aria Resort & Casino in two Sky Suites, ready to host meetings, quick chats and content sessions. 📆 Reach out to book a meeting with our team: hub.criteo.com/ujpBT #CES2026
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You’re stepping into the tech world and want to grow with people who support you? 🌱 Atif Khan, Elise Baturone, and Sara Saaidi joined Criteo Campus, wanting to make a real impact through their work. Little did they know, it would also make them part of something even bigger: a global community of experts and innovators ready to shape the future of commerce together. 🌍 Meet the apprentices at Criteo as they reflect on life in the office, culture and highlights of their early career experience: hub.criteo.com/ujlpe #CareerGrowth #CriteoCampus
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Scaling smarter, not harder. 🎯 Kraft Heinz was already seeing strong performance with Sponsored Products on Metro.ca — but they wanted to reach more value-driven shoppers across Metro Inc. Group’s full banner portfolio. So they expanded their Retail Media strategy with Criteo and Metro Group to run Sponsored Products across Metro.ca, Super C, and Food Basics — all managed in one place with clear, unified insights. The impact speaks for itself: 📈 +201% sales 💰 +207% ROAS 🛒 +215% units sold ✨ Big lifts in engagement, too See the full story here: https://lnkd.in/d6RmR23w #RetailMedia #CPG #AdTech
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GenAI can talk — but it can’t sell. GenAI LLMs can reason, explain, and converse, but in commerce, words alone don’t drive results. To truly understand and act, AI needs both: ⚙️ Recommendation systems for performance and scale, and LLMs for reasoning and conversation 🧠. Swipe through to see how together they form the backbone of hybrid AI, the next leap in commerce technology — scalable, transparent, and built to deliver real-world results. Read more from Flavian Vasile, Criteo’s Chief AI Architect, on how hybrid systems are redefining the future of commerce. 🔗 https://lnkd.in/dRmYUVvV #AI #GenAI #Commerce