Mixi Inc.’s Monster Strike is a mobile juggernaut in Japan. It frequently ranks among the top-grossing mobile apps on both Android and iOS, boasts over 40 million downloads (in a nation of 127 million people), and it has spawned a devoted fanbase who watch an anime adaptation, go to special Monster Strike-themed live events, and even attend concerts featuring the game’s music. But despite runaway
During an Aug. 3 airing of Japanese animator Hayao Miyazaki's masterpiece Castle in the Sky, thousands of anime fans watching the broadcast in Japan tweeted in unison to coincide with an exciting scene during the film's climax. The resulting spike in Twitter activity didn't simply surpass the previous "tweets per second" mark. It blew it out of the water. In one moment, the site experienced a whop
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